From editing tool to AI content platform
Redesigning PixelBin for a new product era
From editing tool to AI content platform
Redesigning PixelBin for a new product era
From editing tool to AI content platform
Redesigning PixelBin for a new product era
From editing tool to AI content platform
Redesigning PixelBin for a new product era
01
Problem: a platform at a turning point
Problem: a platform at a turning point
Problem: a platform at a turning point
PixelBin launched as a toolkit for editing images at scale. With tools like watermark removal, upscaling and background erase, it let users do in seconds what previously required Photoshop skills.
PixelBin launched as a toolkit for editing images at scale. With tools like watermark removal, upscaling and background erase, it let users do in seconds what previously required Photoshop skills.
PixelBin launched as a toolkit for editing images at scale. With tools like watermark removal, upscaling and background erase, it let users do in seconds what previously required Photoshop skills.
But by 2025, the product was at an inflection point. Generative AI had fundamentally shifted user expectations. People no longer wanted to edit what they had, they wanted to create what they imagined.
But by 2025, the product was at an inflection point. Generative AI had fundamentally shifted user expectations. People no longer wanted to edit what they had, they wanted to create what they imagined.
But by 2025, the product was at an inflection point. Generative AI had fundamentally shifted user expectations. People no longer wanted to edit what they had, they wanted to create what they imagined.
But by 2025, the product was at an inflection point. Generative AI had fundamentally shifted user expectations.
But Pixelbin, which was focused was on editing and specific tools, rather than generation hadn’t caught up to the new user expectations.
But Pixelbin, which was focused was on editing and specific tools, rather than generation hadn’t caught up to the new user expectations.
But Pixelbin, which was focused was on editing and specific tools, rather than generation hadn’t caught up to the new user expectations.
But Pixelbin, which was focused was on editing and specific tools, rather than generation hadn’t caught up to the new user expectations.
Pixelbin dashboard before redesign
02
My role
My role
Rethink
Rethink
Rethink all the navigation and architecture to position AI generation as the platform’s primary capability
Rethink all the navigation and architecture to position AI generation as the platform’s primary capability
Redesign
Redesign
Redesign the existing studio environments to cater to image and video generation and fit them in the existing console
Redesign the existing studio environments to cater to image and video generation and fit them in the existing console
Redesign the existing studio environments to cater to image and video generation and fit them in the existing console
Rebuild
Rebuild
Redesigning the Batch Editor, the platform’s primary power-user editing environment, to include AI features
Redesigning the Batch Editor, the platform’s primary power-user editing environment, to include AI features
Redesigning the Batch Editor, the platform’s primary power-user editing environment, to include AI features
03
Solutions
Solutions
03.1
Old Signup
Only talks about B2B features with a text heavy styling
Old Signup
Only talks about B2B features with a text heavy styling
Old Signup
Only talks about B2B features with a text heavy styling
New Signup
New Signup
New Signup
Showcasing the new features with a refreshed UI styling
Showcasing the new features with a refreshed UI styling
03.2
New navigation and dashboard
New navigation and dashboard
New navigation and dashboard
Navigation based on the type of output the user needs as well as a dashboard better catered to AI powered environments.
Navigation based on the type of output the user needs as well as a dashboard better catered to AI powered environments.
1
Move navigation to top nav and make the menu items more layman friendly
Move navigation to top nav and make the menu items more layman friendly
Move navigation to top nav and make the menu items more layman friendly
2
Main section to now show different kinds of generation and editing environments
Main section to now show different kinds of generation and editing environments
Main section to now show different kinds of generation and editing environments
3
Add spaces to announce new releases
Add spaces to announce new releases
Add spaces to announce new releases
4
Keep a small tool focused section for legacy users
Keep a small tool focused section for legacy users
Keep a small tool focused section for legacy users
5
Show users various different types of usecases that Pixelbin can cater to
Show users various different types of usecases that Pixelbin can cater to
Show users various different types of usecases that Pixelbin can cater to
6
Show users various outputs they can get with just one input image- from images to videos
Show users various outputs they can get with just one input image- from images to videos
Show users various outputs they can get with just one input image- from images to videos
7
Show users generations made by other Pixelbin users to build trust factor
Show users generations made by other Pixelbin users to build trust factor
Show users generations made by other Pixelbin users to build trust factor
8
Maintain developer tools at the bottom for legacy users
Maintain developer tools at the bottom for legacy users
Maintain developer tools at the bottom for legacy users
03.3
New editing and creation environments
New editing and creation environments
Updated with all the latest generation models as well as fine tuning controls for highest creative output
Image Generator
Image Generator
Generate original images from a text prompt. Choose from multiple AI models, iterate, refine, and export your genrations, all without leaving the studio.
Video Generator
Video Generator
Turn text or images into videos using the latest generation models. Advanced controls like duration, aspect ratio, and model selection. Templates to guide new users.
Batch Editor
Batch Editor
Apply AI transformations to up to 50 images at once. Choose from curated templates or build your own presets. What would take hours manually, now takes seconds.
04
Results
Results
$
$
+
+
Monthly recurring revenue
Increased by 10x
Monthly recurring revenue, increased by 10x
+
+
Monthly active users
Increased by 4x
Monthly active users, increased by 4x
%
%
Monthly revenue is now powered by
the image and video generator alone
Monthly revenue is now powered by the image and video generator alone
%
%
Increase in SEO
funnel conversions
Increase in SEO funnel conversions
End to end creative platform
Imagine, create and edit
Photorealistic output
State of the art generation models
05
More case studies coming soon
More case studies coming soon
Pricing that actually converts
Rebuilding Pixelbin's pricing funnel to increase revenue and checkout percentage
Case study coming soon
Pricing that actually converts
Rebuilding Pixelbin's pricing funnel to increase revenue and checkout percentage
Case study coming soon
Pricing that actually converts
Rebuilding Pixelbin's pricing funnel to increase revenue and checkout percentage
Case study coming soon
Pricing that actually converts
Rebuilding Pixelbin's pricing funnel to increase revenue and checkout percentage
Case study coming soon
Fashion Factory app for Reliance Jio
Integrating features like Scan and Go, daily offers and virtual aisle to enhance customer experience
Case study coming soon
Fashion Factory app for Reliance Jio
Integrating features like Scan and Go, daily offers and virtual aisle to enhance customer experience
Case study coming soon
Fashion Factory app for Reliance Jio
Integrating features like Scan and Go, daily offers and virtual aisle to enhance customer experience
Case study coming soon
Fashion Factory app for Reliance Jio
Integrating features like Scan and Go, daily offers and virtual aisle to enhance customer experience
Case study coming soon
Meet Pixie: Pixelbin's AI design agent
Building an AI design agent to help users with complex media generation usecases
Case study coming soon
Meet Pixie: Pixelbin's AI design agent
Building an AI design agent to help users with complex media generation usecases
Case study coming soon
Meet Pixie: Pixelbin's AI design agent
Building an AI design agent to help users with complex media generation usecases
Case study coming soon
Meet Pixie: Pixelbin's AI design agent
Building an AI design agent to help users with complex media generation usecases
Case study coming soon
see also
Let's Connect
Let's Connect
Let's Connect
02
My role
Rethink
Rethink all the navigation and architecture to position AI generation as the platform’s primary capability
Redesign the existing studio environments to cater to image and video generation and fit them in the existing console
Redesign
Redesigning the Batch Editor, the platform’s primary power-user editing environment, to include AI features